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1. Overly broad targeting, 2. Weak or generic ad creatives, 3. Lack of a compelling offer, 4. No A/B split testing, 5. Poor landing page alignment, 6. Not installing Facebook pixel

If you’ve ever typed ‘pizza near me’ in Jersey City or ‘emergency plumber in Newark’, you’ve already seen how fast local searches can make or break a business. Some places pop right up - front and center - while others, maybe even better businesses, are nowhere to be found. That gap isn’t about who’s been around longer or who spends the most money. It usually comes down to who understands local SEO and who doesn’t. And here’s the thing - local SEO isn’t a shrouded mystery. It’s not just for massive chains. It’s a mix of practical steps and signals that tell Google (and the target audience in your town) that your business is local, reliable, and open for customers. New Jersey is competitive, crowded, and has sophisticated buying behaviors. Which means, if you’re running a small business here, you can’t afford to ignore local SEO. Because the truth is, your competition probably isn’t ignoring it.